Feb
Social teams are asked to publish daily and look premium. Those two demands fight each other unless the design system is modular. A campaign kit is not a folder of one-off posts. It is a set of frames, type styles, and story beats that can be refilled.
One idea, many crops
We design the idea first: a claim, a visual metaphor, a colour move. Then we crop it for stories, feed, thumbnails, and paid placements. If the idea only works at one size, it is not a campaign idea yet.
Templates with personality
Templates fail when they are empty boxes. Ours include sample photography direction, a short list of approved crop ratios, and a “break glass” layout for announcements. Marketers can move quickly without inventing a new brand every Thursday.
Measurement belongs in the kit too. We define what “working” means before launch — saves, replies, qualified visits — so the creative conversation stays attached to the business conversation.
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